objective analysis

Objective Behaviour Analysis

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"You can't manage what you can't measure", imagine how useful it would be to convert those subjective issues into objective, measurable factors and bring them under control?

  • How do you make business decisions when the data you need is unclear, subjective, wrapped in opinion and affected by human issues?
  • How do we ensure and demonstrate fair process and that personal bias and subjective influence are removed from commercial decisions?
  • How do you know exactly which behaviours, skills, beliefs and values will produce the right business outcomes?
  • How do you add soft-skills measurement to your review and development processes?

Now you CAN measure the unmeasurable – and use the data to improve the effectiveness and performance of your organisation using Objective Behavioural Assessment (OBA).

Analysing and predicting behaviour in the usual way with “bottom up” processes, based on hard data is insufficient. The real world is much more complex and we need reliable indicators that have predictive value. Each situation and person is unique, these are the Causal Factors for your organisation.

OBA is a factor-analysis and observation technique that can isolate and measure the Causal Factors in the organisation, in both groups and individuals.

Monitoring causal Factors makes a difference for organisations because it objectively measures behaviours you need in your business using professional observers and we test against real-world evidence: scientifically, objectively scoring reliable unintentional behaviours.

It produces a set of indicators for the organisation that:

  • Closely map the wanted business outcomes and behaviours.
  • Allow you to predict outcomes and manage factors that make a real difference to your organisation.

OBA can be used in any organisation to evaluate and improve performance in:

  • interviewing
  • tendering
  • recruiting & Graduate development
  • redeployment
  • development and training
  • choosing and developing teams
  • assessing and establishing joint ventures

A Four-stage process:

Values, Observations & reporting, Comparisons, Profiling

Step 1 – Values
Working together with you in identifying, defining and agreeing what are the essential “Causal” Factors of the Values you need and desire – the value set.

Using this value set, our assessment tools and statistical processes we produce a set of observable, objective behaviours that indicate the presence and level of commitment to those values in the group. We call these the “Causal” Factors because you can use them as predictive indicators of performance in your organisation.

Step 2 – Observations & reporting.
Using professional observers, a set of carefully prepared scenarios and people in the organisation who demonstrate the preferred behaviours a base line is set.

The profile produced from these observations can be used as a baseline for: standards, reviews, recruitment and other business comparisons.  The baseline is reviewed periodically with you and with your champions:

Step 3 – Comparisons – Using the baseline results from step 2
Scenarios run with other groups and individuals in the organisation comparing their observed behaviours with the baseline produce suggested individual or collective development interventions.

Step 4 – Profiling.
Different baselines can be produced for each area of the organisation, these can be used to monitor and measure performance during future development interventions and at key business measurement points – for example, customer or supplier satisfaction surveys, business and individual performance reviews.


By working with you, we produce a set of baseline behaviours that demonstrate the character of individuals and groups in your organisation. We do this by utilising tools and processes from 25 years of developing behavioural interventions in organisations.

When behaviour moves outside the baseline boundaries, it clearly indicates an intervention is needed. It also shows exactly what will provide the best return for the business.

Using these baseline factors for your organisation you can compare groups and individuals, and then we can help you choose interventions (like training, secondments and coaching) to exactly fit the business and personal needs of your staff. The observations additionally provide supporting evidence for individual performance reviews, training and development.

Contact This email address is being protected from spambots. You need JavaScript enabled to view it. for more information on how to turn subjective chaos and unsubstantiated choices into measurable standards, demonstrable fair operations and improved organisational performance using Objective Behaviour Assessment. You can also read more about Objective Behaviour Analysis in our Marketing Material Brochure by clicking here

"£250M tender assessment delivered beyond customer expectation in less time, with significantly less cost and disruption" Network Rail

OBA can be applied to organisations of every type, for example:

  • B2B, Service, Manufacturing
  • Consultancy
  • Healthcare
  • Local Government
  • Public Service
  • Voluntary Organisations